Effective communication of sustainability in design requires brands to integrate eco-friendly practices into their products and … Communicating Sustainability: Design Strategies, Messaging and Consumer EngagementRead more
Author: Jasper Wainwright
A passionate designer and craft beer enthusiast, Jasper Wainwright blends his love for artisan beverages with innovative packaging solutions. With over a decade of experience in the industry, he aims to elevate the visual storytelling of breweries through unique and sustainable designs. When he's not sketching new concepts, you can find him exploring local breweries or experimenting with home brewing.
International Beverage Packaging: Compliance Standards and Labeling Requirements
International beverage packaging compliance standards are crucial for ensuring safety, environmental sustainability, and accurate consumer information. … International Beverage Packaging: Compliance Standards and Labeling RequirementsRead more
Consumer Feedback: Packaging Design Insights, Improvement and Satisfaction
Consumer feedback plays a pivotal role in refining packaging design, offering valuable insights into preferences and … Consumer Feedback: Packaging Design Insights, Improvement and SatisfactionRead more
3D Printing in Beverage Packaging Design: Customization, Speed and Sustainability
3D printing is transforming beverage packaging design by providing brands with the ability to create customized, … 3D Printing in Beverage Packaging Design: Customization, Speed and SustainabilityRead more
Choosing the Right Packaging Technology: Brand Alignment, Cost and Consumer Appeal
Choosing the right packaging technology is crucial for brands seeking to align their identity with consumer … Choosing the Right Packaging Technology: Brand Alignment, Cost and Consumer AppealRead more
Color Psychology: Influence, Perception and Consumer Choices
Color psychology plays a vital role in shaping consumer behavior by eliciting specific emotions and perceptions … Color Psychology: Influence, Perception and Consumer ChoicesRead more
Eco-Friendly Packaging Materials: Types, Benefits and Sourcing
Eco-friendly packaging materials, such as biodegradable plastics, recycled paper, and plant-based options, are essential for reducing … Eco-Friendly Packaging Materials: Types, Benefits and SourcingRead more
Illustrations vs. Photography: Visual Impact, Brand Storytelling and Consumer Engagement
In the realm of visual communication, illustrations and photography serve distinct yet complementary roles in brand … Illustrations vs. Photography: Visual Impact, Brand Storytelling and Consumer EngagementRead more
Typography: Impact, Readability and Brand Identity
Typography plays a crucial role in shaping brand identity and perception, as it communicates a brand’s … Typography: Impact, Readability and Brand IdentityRead more
Budget-Friendly Eco-Packaging: Options, Cost-Effectiveness and Sourcing
Budget-friendly eco-packaging options provide sustainable materials that minimize environmental impact while being cost-effective. By investing in … Budget-Friendly Eco-Packaging: Options, Cost-Effectiveness and SourcingRead more